The Simple, Personal Way to Close More Clients from Social Media
Most founders do not struggle with lead generation.
They struggle with conversion inside conversations.
They have attention.
They have engagement.
They have people replying, commenting, reacting, and DM’ing.
They may even have a few conversations that have made into a sale or a few…
…but none of it turns into consistent, predictable revenue.
Sell by Chat® exists to solve that problem.
Sell by Chat® is not “DM scripts.”
It is not cold outreach spam.
It is not automation pretending to be human.
Sell by Chat® is a structured way to move real conversations toward real outcomes, without pressure, awkward pitches, or complicated funnels.
At its core, Sell by Chat® is the execution layer of Smart Messaging.
Smart Messaging organizes conversations.
Sell by Chat® converts them.
Sell by Chat® is a registered methodology developed by the co-founders of FlowChat.com, and built on the Smart Messaging OS to help founders turn everyday conversations into clients.
For years, sales followed a predictable path:
Ads > landing pages > forms > calls > closes.
However, that system is breaking.
People ignore ads, right?
Forms kill momentum.
Cold calls feel intrusive.
(in fact, most people just let them run to voice mail nowadays)
Email is crowded and impersonal.
Meanwhile, where do conversations actually happen today?
Inside DMs.
On social platforms.
Sell by Chat® is built for how people actually communicate now.
Every sale begins as a conversation.
Not a funnel.
Not a pitch deck.
Not a CRM stage.
A conversation.
Sell by Chat® respects that reality and builds a system around it.
Sell by Chat® is not about saying more.
It is about saying the right thing at the right moment, then knowing exactly what comes next.
The method works because it aligns with how humans make decisions.
Here’s how it unfolds…
Sell by Chat® starts by recognizing signals.
Instead of randomly deciding who to message, using the selling by chat means that you respond to intent.
This removes awkward outreach and replaces it with relevance.
The most important message is, and ALWAYS will be your first message.
The intent of your first message is NOT to sell.
It’s called “pitch slapping”, and both you and I HATE getting these first messages.
The kind that says, “Hey you… buy my stuff. Here’s the link.”
YUCK!
The intent of your first message is to GET A RESPONSE.
That’s it.
At the time of writing this post, the statistics support sending a genuine compliment as the first message as the most likely to get a response.
So staying focused on a context rich compliment will get you to the promise land.
Try it, you’ll see.
Most deals die because conversations wander.
Using the proper Sell by Chat® method introduces guided conversation flows that feel natural, not scripted.
Keep it simple.
Pretend you’re starting a conversation at a networking event in the hallway.
If you remember this, you’ll speak better in the DMs.
You:
“Appreciate the comment, [NAME]. Seems you’re knowledgeable in [TOPIC]. Do you currently use this in your business?”
“Gotcha. Have you ever used the DMs to close a deal before?”
“Nice. Was it by accident, or did you do it intentionally?”
“I see. Last week, Bob told me the same thing, and I shared how he could turn it into a simple system where he could do it over and over by design. You wouldn’t be interested is learning what I shared with him would you? (I’d love to share it on a quick call if you’re into it…?)”
“Great. Choose a time that works here: [CALENDAR LINK]. Lemme know after you book, ok?”
“I see you booked! Excited to chat. Before our call, check out this new sizzle vid we made [LINK]. PS… you’re not the type to no-show, are you? I don’t think you are, but just ask that you give me at least 48 hours notice if you have to cancel, ok?”
No pressure.
No hard close.
No pitch too early.
Just momentum.
Memory is not a sales system.
Sell by Chat® uses visual pipelines so nothing slips through the cracks.
You always know:
Clarity removes stress.
Clarity creates consistency.
Clarity closes deals.
Having a simple, visual tracking system that’s integrated with smart messaging is the key to building a winning DM campaign.
And it gives you permission to print money on demand.
Most founders do not lose deals because prospects say no.
They lose deals because follow-up breaks down.
Experts say that 60% of engagement happens at 4 touch points.
Experts also say that 80% of sales deals are closed at (or after) 13 touch points.
So, building a DM Campaign that has 13 touch points by default will help you to create a new client getting system.
Sell by Chat® treats follow-up as leadership, not nagging.
Timely.
Human.
Context-aware.
This is where most revenue is actually created.
And as we continue to move into the digital age and AI continues to become smarter, relying on a system rooted in genuine connection (smart messaging) will allow you to continue to win.
Because it is built to protect what matters most.
Your voice.
Your relationships.
Your reputation.
Selling by chat does not replace humans.
It supports them.
It removes chaos so you can show up clearly and consistently.
It provides a true bridge between human authenticity and machine intelligence.
Automate the heavy parts, and take over in person when needed.
Yes… in the future, most every chat may be run by AI.
But the leaders will be focused on using the Smart Messaging system foundation that FlowChat first built long ago.
This matters.
Sell by Chat® works anywhere conversations happen:
The platform changes.
The system does not.
Once you learn how to Sell by Chat®, you carry the skill everywhere.
Sell by Chat® is designed for:
If conversations drive your revenue, using a Sell by Chat® method is not optional.
It is foundational.
FlowChat is the Smart Messaging OS that powers the Sell by Chat® method.
It provides:
Sell by Chat® is the method.
FlowChat is the system that makes it scale.
More than calls.
More than closes.
Using the Sell by Chat® method gives you confidence.
You wake up knowing:
That is what real systems do.
And this gives you what you truly crave…
Freedom.
Freedom to build the business you deserve to build.
Freedom to communicate in a classy way.
Freedom to enjoy time back in your calendar.
Freedom to live the way you want to.
If this resonates, your next steps are simple.
Then build the DM Sales System around it.
That is how modern businesses grow.
Listen… using the Sell by Chat® method is not a trick.
It is not a tactic.
It is the natural evolution of selling in a world where conversations matter more than funnels.
And once you adopt it, everything else gets easier.
I promise.
-sean 🔥🕺